Start-up Guide For Digital Marketing

This article is all about how to get into the digital marketing domain and what steps to follow to achieve your goals out of it. So without wasting any time let’s dive into it.

Lets know a little about digital marketing :

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

What is Digital Markeing ?

As the image is self explanatory, it shows different types of digital marketing such as :

• Social media marketing
• Email marketing
• Display mobile adds
• Video marketing
• Influencer marketing, etc.

Following are some bases that we should cover for starting in the field of Digital Marketing.

1. Write down your goals

The first thing we should do is to write down our goal we are trying to achieve from the internship program. It may be anything like:

· Improve communication

· Improve sales skill

· Become a Blogger, Video maker, Affiliate Marketer, Agency owner, etc.

Writing down your goals

So you may think what is the aim behind writing down your goals? I don’t know how crazy it may sound but you are 42% more likely to achieve your goals if you write them down on a regular basis. Goals help us become better versions of ourselves. You’re more likely to be productive if you can see what you have to do, instead of just thinking about it.

I think here are some of the reasons for why we should write down our goals

• Boost your motivation.
• Improve your focus
• Reduce your stress level
• Achieve bigger goals
• Track your progress

2. Finding Gold i.e. finding a Niche

What I intend to say by findig gold is that finding a niche that will beer fruits for long time.The market is always expanding and the need of the market also expand along with it. If there is new product in the market, it always comes with some opportunities with it.

Finding Gold

For example — If there is a new car brand in the market, people always need reviews before buying the car, they may also need insurance, maintenance, car accessories and many other things that you can capitalize on and make a niche out of it.

Also the three major niches to work on maybe Health, Wealth and Relationship.

This may be something that you have done but if not, here are some of the things you should do :

• Identify your interests and passions.

If you are working in an area that you don’t care about, your chances of quitting it will greatly increase. So it important that you are passionate and enjoy your niche.

• Identify problems you can solve.

You first need to find problems your target customers are experiencing, then determine whether you can actually solve them. You can also have one on one conversations with your customers to find there problems.

• Look out for pre and post services for products

You should always look out for the services you can deliver before and after the product has been bought as your niche.

3. Global Economics

We should have some basic knowledge about the global economics or economics in general. It gives us an idea about how the economy of a country works, it also gives us the idea about the market situations of the developed and the developing countries where we have more opportunities as compared to the developed countries.

Global Economics

• It also teaches us how to go about the business in tough times like recessions.
• How the money supply increases or decreases.
• When do people spend more, etc.
• We should read books related to economics to gain through knowledge about it.

4. Communication Skills (Written and Verbal)

No one has to tell you how important the written and communication skills are may it be personal or professional life. The better your writing and communication skills are, the better the impression you’ll make on the people around you including your boss, your colleagues, and your clients. You never know how far these good impressions will take you.

Communication Skills

So knowing how important these skills are, here are some of the tips you can use to improve your skills.

• Start reading books having simple language and once you are comfortable you can move on to more advanced.
• Listen to podcasts.
• Start writing 500 words daily.
• Watch TV shows and learn local slangs to really gel into the crowd.

5. Future of Digital Marketing

Some people worry about the trends come and go and maybe they are write because no one want’s to be in a sinking ship right. And they may also think that digital marketing is similar to it as it is also trending quite a bit lately and may vanish in future.

Future in DIgital Marketing

But digital marketing is a combination of marketing and technology, to put it in a simple way,

Digital Marketing = Marketing + Technology

And I don’t think that both the marketing and technology is goanna go anywhere in coming future. As long as there are new products there will be marketing and the technology is here to stay. So I think the future of digital marketing is sorted and looking great.

6. Integrated Digital Marketing

Now what is integrated digital marketing?

Integrated Marketing

To put it in simple words it is a combination of different forms of digital marketing methods coming together to promote your product or brand. It is like a team effort.

For example: If we consider cricket no team can win if only one of their player is performing great and others are not contributing in the win. It may work once or twice but not in the long run.

Similarly, while promoting your content you should always use various digital marketing methods in combination with each other so as to gain maximum output.

You can make it work in following way:

• When you post a blog about something you may get certain amount of traffic.
• If they like the content and want to come back, you can make them register their email id’s and notify them on your new post so that you get more traffic every time you post.
• This may help in SEO and improve your site ranking.
• You can make it even better by doing paid advertising of your content.
• And then finally use all this traffic for earning some money.

Integrated marketing just builds a good team that keeps on winning for a long time.

7. How to select a “Niche” and finding market demand

A niche should be a combination of your passion, talent and the market need. As we have already talked about the niche above we will move on to form where you can find a good niche with good market demand.

Ingredients for a good niche

• Google auto suggests — It suggest you the keywords that are in demand as you type which is the easiest way to check the demand for certain niches.
• Amazon reviews — You can always check reviews on amazon products for what the people need out of the product.
• Scratch your own itch and research for a potential niche — You can find and create your own niche.
• You can always connect with your customers and find out their problems to create a niche out of it.

8. Building your Personal Brand

Building Personal Brand

The most important factor of being a digital marketer is building a personal brand. Now tell me who doesn’t want to be famous, known by millions of people. Just look at Elon Musk he even may be well known than Donald Trump that is the power of personal branding.

You should not be afraid of standing out or putting your content out. You should stop trying to fit in. Try to publish content in different forms because with more content you will own more of the internet.

Some of the reasons for building the personal brand are:

• People want to hear from people and not from brands
• You can create your own style and community
• Most important you can achieve fame

9. How does the marketing funnel work?

It won’t happen that all the traffic generated on your content are going to be your customers. If you have about a million people at the top of the funnel you will only get a thousand people at the bottom of the funnel, who will buy something from you or invest in your products.

Marketing Funnel

So how does it work?

• Creating Awareness: You should create awareness about your content through various methods like SEO, Social media, Videos, Emails, etc.
• Raising Interest: Gain the interest of the followers by giving freebies, posting videos, conducting webinars, etc.
• Commitment: Make the customers commit by giving trials and demonstrations.
• Sale: And finally you can sell the product.

So in short this is how the marketing funnel works.

So these an overview of all the basic ingredients that we need to get started in the world of digital marketing.